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Website Design, Development & Custom Data Automation
A full-scale ETF platform for TrueMark Investments, featuring 25+ fund pages, a CMS-driven insights hub, custom autocallable and structured outcome data visualizations, and automated daily data pipelines.
Description
We designed and built true-shares.com from the ground up as the primary digital platform for TrueMark Investments' ETF lineup. The site houses over 25 ETFs organized across four portfolio strategy categories: TrueOutcome, TrueIncome, TrueAlpha, and TruePurpose.
A key technical highlight was the custom data visualization work. For the autocallable ETF suite (PAYH and PAYM), we built an interactive income dashboard that presents complex structured product data in an accessible, investor-friendly format. Across the structured outcome series, we developed buffer calculation displays and comparison tables that help advisors quickly evaluate cap and buffer levels across all twelve monthly funds.
The entire site runs on automated data pipelines powered by our automated ETF data platform, ensuring that fund performance, holdings, distributions, and NAV data are updated daily without manual intervention. The CMS architecture was designed for scale, giving the TrueMark team the ability to manage fund pages, publish insights, and update team profiles independently.
Scope of Work
A ground-up build of TrueMark's flagship ETF platform, housing 25+ funds across four strategy categories with a scalable, brand-aligned design system.
01
A structured CMS powering individual fund pages, the insights blog, team profiles, and strategy category landing pages, built for easy internal content management.
02
Automated daily data pipelines that pull, transform, and publish fund performance data, holdings, distributions, and pricing across every fund page.
03
Interactive autocallable income dashboards for PAYH and PAYM, plus structured outcome buffer calculations and comparison tables across the monthly series.
04
A filterable, CMS-powered content hub for market commentary, fund updates, and thought leadership, with category tagging and pagination.
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A responsive, investor-focused website for SJC Capital Partners, designed to showcase their 24/7 rules-based S&P 500 futures strategy with clear, data-driven content.
A responsive, investor-focused website for SJC Capital Partners, designed to showcase their 24/7 rules-based S&P 500 futures strategy with clear, data-driven content.
